Essay on African American Academic Discipline Studies

The Origin, Development, and Purpose of Africana Studies as an Academic Discipline Thesis African American Studies is a change agent for the ideology of Black Americans. Black studies as an academic discipline serves to reorient the perspective of African Americans in an effort to regain a sense of pride and cultural identity stolen by white society. Abstract Ever since the Europeans forcefully brought Africans west, black people have struggled with a loss of their true culture and identity. The vulnerability of a displaced and victimized race subjected them to view conformity and assimilation as a panacea for racism, discrimination, and oppression. It wasnt until the 1960s that students began to realize and protest the†¦show more content†¦Black Power, the idea of â€Å"†¦African Americans controlling the social, political, and economic institutions in their community,†3 coined by Stokely Carmichael, harvested the support of blacks across America as they saw that â€Å"integration is the illusion of inclusion.†4 The idea of â€Å"Black Power† was meant â€Å"†¦to start bringing black people together under a slogan that everyone understood.†5 â€Å"Students began to challenge the meaning and purpose of education and forced colleges and universities to reexamine their role and function in Ame rican Society†¦ (They) demonstrated that education should and did serve to enlighten a people relative to their civil rights and social justice.â€Å"6 The birth of first department for Africana Studies took place on the campus of San Francisco State College on February 1, 1968 during a â€Å"five-month strike by a campus-wide, multiracial coalition of thousands of students and faculty members.†7 Dr. Nathan Hare was called in by college president, S. I.Hayakawa, to write a proposal and become the first coordinator of the new Black studies program. Prior to Dr. Hare’s acceptance of Hayakawa’s offer, he had been a professor at Howard University. At Howard, he joined with â€Å"militant† student leaders to create a Black University Manifesto, which said, â€Å"†¦the Negro University†¦should be overhauled andShow MoreRelatedEssay on Development of African American Studies1148 Words   |  5 PagesDevelopment of African American Studies Scholars have dedicated their time and attention to furthering the discipline of African American Studies and can define the field with many different definitions. Through looking at the origins and development in the study we can see how it became a legitimate academic field. As we study the writings of the African American intellect, it will fully explain the importance of the discipline. Their work will justify the study of cultural and historical experiencesRead MoreBlack Studies As An Academic Discipline932 Words   |  4 Pages Thesis: Even with the creation of Black Studies as an academic discipline, the culture and influence of white dependency still seem to block people of color’s mental potential, and inherently their ability to progress as a group. Abstract: Since the Transatlantic Slave Trade, African Americans have been dependent upon those of fairer complexions to educate them about the culture and history of their own people. Unfortunately, the trip over to the Americas caused them to lose touch with severalRead MoreRacial Stereotypes Of African American Youth1109 Words   |  5 Pagesonly decrease in their academic achievement but also decrease in their real world social development. African Americans are amongst one ethnicity group to experience bias. In the context of school discipline, race and gender stereotypes particularly function to criminalize African American youth and to reinforce cultural beliefs about perceived inherent behavioral deficiencies and African American cultural norms in need of â€Å"social correction† (George, 2014). African Americans are placed in the stereotypicalRead MoreAfricana Studies Should Not Be Limited To Studying The1750 Words   |  7 PagesAfricana Studies should not be limi ted to studying the oppression blacks and the struggle they’ve experienced though that is an important component and the only component usually seen by others. Black studies can be about blacks learning the necessary skills to be constructive members of society, such as financing, business, computer studies, labor laws and the judiciary systems. There are all field that can help the programs once students have mastered them. Having students doing financing can helpRead MoreThe Article Controversial Blackness : The Historical Development Future Trajectory Of African American Studies1462 Words   |  6 Pagesarticle â€Å"Controversial Blackness: The Historical Development Future Trajectory of African American Studies,† was written by Martha Biondi, a European Associate Professor of African American Studies and History at Northwestern University. Martha Biondi (2011), discusses the trajectory, development, growth, training, history, of African American studies, and the expansion of doctoral programs of African American studies necessary for the future trajectory in that field. The article further examinesRead MoreParenting Styles and Culture1378 Words   |  6 Pageschildren. Recent research point to the theory that the best parenting style is dictated by the culture in which it is practiced. A study by Whaley (2000) states that although a positive correlation between the use of physical discipline (i.e., spanking) and disruptive disorders in children is found in studies of European American families, research on African American families has found a negative association or none at all. Moreover, a review of the literature indicates that the positive associationRead MoreFairness of Disciplinary Actions in Schools1881 Words   |  7 Pagesactions taking place in their schools. Most recently, area Wichita schools have presented data that shows that African American children, who make up only a fraction of students compared to Caucasian children who hold the majority, are disproportionately more likely to be punished for both minor and severe infractions. Southeast High School is the best example of this. African American students only make up 29% of their student body, but they make up about 82% of in school suspensions and 46% ofRead MoreRacial Disparities Of Black Studen ts1542 Words   |  7 Pagesthe Department of Education Office for Civil Rights (2014) study revealed that black students were three times more likely to be suspend and 3.5 times more likely than their white peers to be expelled. In the studies conducted, racial gaps in suspension rates are persistently found and still remains a significant unknown when using different analytical strategies and methodologies (Wright et al. 2014). It is important to note that no studies have yet been able to account for the different variablesRead MoreAmerican Educational System1220 Words   |  5 PagesFall, 2005 Your Name: Monroe, C.R., Obidah, J.E. (2004). The influence of cultural synchronization on a teacher’s perceptions of disruption. A case study of an African American middle- school classroom. Journal of Teacher Education, 55, 256-268. I. Statement of the Problem a. Ressearch Topic The topic is how to discipline students. The authors state, â€Å"student responses to teachers’ disciplinary techniques can be unpredictable and require quick reactions on the part of the teacherRead MoreRacial Inequality And The And Out Of The Classroom1519 Words   |  7 Pagesthat is populated with minority groups. In contrast, studies have shown that public schools in residential areas, where the white majority populates the area, usually have more resources than their inner city counterparts (Lewis-McCoy). The combination of factors leads to further implications in a student’s life on a social and mental level. Despite state intervention and efforts such as civil cases, racial inequity causes an imbalance in the American school system because not all students are able to

Catcher in the Rye Abstract Essay - 1364 Words

Caleigh Beverly Mrs. Lehman AP English, 1A 1 October 2012 Novel Abstract: Catcher in the Rye Novel Title and Author: Catcher in the Rye by J.D. Salinger Author’s Background: J.D. Salinger was born on January 1, 1919, in New York City, New York. Jerome David Salinger was born to Sol Salinger and his wife Miriam (J.D. Salinger). Though he was a bright young man, when he attended McBurney School, he ended up flunking out and was soon after sent to Valley Forge Military Academy in Wayne, Pennsylvania (J.D. Salinger). After graduating Valley Forge, a couple years later, Salinger finally found the right school, Columbia University, where he met Whit Burnett, who helped him take off in his writing career (J.D. Salinger). After returning to†¦show more content†¦Significance of Title: The significance of the title is easily found within the book. It is most obvious when Holden is having a conversation with his sister, Phoebe, and he tells her what he wants to do, which is to become a catcher in the rye. By this he means that in order to protect innocent children from falling over a cliff into the corruptness of the adult or à ¢â‚¬Å"phony† world, he must catch them and save them from this stained fate. This idea that he has is crazy, and until this conversation, he did not realize the ridiculousness of his â€Å"plan.† It is not until later in the book does he realize that this ambition that he has chased for so long is impossible to reach and that it’s inevitable to protect the youth from being introduced to impurity from society. Theme: One of the main themes that is found in the book is that by using introversion, one can protect oneself, yet can also hurt themselves in the process. Throughout the entire novel, Holden exemplifies this theme because even while trying to be social, Holden seems to shy away from becoming to close to any one person, including his family members. For example, at one point in the book, Phoebe hugged Holden, and he complained that she shows her affection too much. Even from the beginning of the book, it began with Holden’s alienation: while everyoneShow MoreRelatedSummary Of Weeping Shades Of Cozened Indigo By J. D. Salinger1449 Words   |  6 PagesSchizophrenia is a debilitating mental illness that is a culmination of many symptoms related to mental illnesses, there is no cure. Holden is seen as an outsider but not entirely a pariah, but he appears to be off in his behavior. In the novel â€Å"The Catcher in the Rye† by J. D. Salinger,Holden appears to have sympt oms of schizophrenia such as delusions, lack of pleasure or interest in life, and disorganized speech. Ideas can be creative, they can be revolutionary, and sometimes they can be delusionsRead MoreCatcher in the Rye4413 Words   |  18 PagesThe Catcher in the Rye â€Å"Is The Catcher in the Rye, as a work of literature still relevant for today’s youth?† Name: Sara Sigurdson Course: English A1 Supervisor: Mr. Peter Steadman Word count: 3851 Candidate number: 00136022 Table of Contents Content Page Number Abstract 3 Introduction 4 The Actual Catcher in the Rye 4 The Sexual Matter 5 The Caulfield Family 6 Narrator and Protagonist 8 Role Model 9 Mr. Antolini 10 Targeted Audience 10 Guidance 12 Read MoreThe Modernist Movement And Its Influence On Art1688 Words   |  7 Pagesmovement was the use of abstract art.  Abstract art is artwork that reshapes the natural world for expressive purposes.  Georgia O’Keeffe is one artist who uses abstract art in her works.  Abstract art is seen in her painting titled Abstraction White Rose.  This painting clearly shows the characteristic of abstract art.  This painting shows what looks like a close-up of a white rose.  This white rose is reshaped for expressive purposes.  Another painting by O’Keeffe that shows abstract is titled Blue II.  TheRead MoreRomantic Essay, The Streetcar Named Desire: The Catcher In The Juliet1899 Words   |  8 Pagesof my portfolio are the Catcher in the Rye essay, the American rebels powerpoint, the Streetcar Named Desire essay and the Catcher In The Rye fishbowl. I chose to include the Catcher in the Rye essay because it showcased my ability to explain in detail quotes from the book and expand on one idea. I also chose this essay because I got an 82% which I believe is a good grade for a hard essay topic such as the symbolism of the ducks. In addition, I chose the Catcher In The Rye fishbowl because it showedRead MoreCatcher in the Rye Songs2572 Words   |  11 Pagesfor the meaningful connection he once had with Jane Gallagher, but he is too frightened to make any real effort to contact her. He depends upon his alienation, but it destroys him. The Painfulness of Growing Up According to most analyses, The Catcher in the Rye is a bildungsroman, a novel about a young character’s growth into maturity. While it is appropriate to discuss the novel in such terms, Holden Caulfield is an unusual protagonist for a bildungsroman because his central goal is to resist theRead MoreLanguage Catcher in the Rye4730 Words   |  19 PagesThe American Dialect Society The Language of The Catcher in the Rye Author(s): Donald P. Costello Source: American Speech, Vol. 34, No. 3 (Oct., 1959), pp. 172-181 Published by: Duke University Press Stable URL: http://www.jstor.org/stable/454038 . Accessed: 30/01/2011 11:19 Your use of the JSTOR archive indicates your acceptance of JSTORs Terms and Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp. JSTORs Terms and Conditions of Use provides, in partRead MoreAnalyzing Novels Short Stories1166 Words   |  5 Pagescharacter in a story, the one with whom the reader is meant to identify. The person is not necessarily good, but is the person whom the reader is most invested in. ------------------------------------------------- E.g. Holden Caulfield in the Catcher in the Rye ------------------------------------------------- Antagonist ------------------------------------------------- Counterpart to the main character/protagonist and source of a storys main conflict. It may not even be a person. ------------------------------------------------- Read MoreAnalysis Of The Of The Bible 1045 Words   |  5 Pagesthe basis for operating in the world by taking into account what is practical and acceptable† (Nevid 470). Moreover, this is relevant to Holden’s self-reliance on what he truly believes rather than what society demands.   Ã‚  Ã‚   Furthermore, Holden’s abstract personality reveals his lack of reality. As Ernest Hartmann exemplifies, â€Å"The connections in dreaming are not random. They are guided by the dominant emotions of the dreamer† (Hartmann). Throughout the novel, Holden’s psyche has become so compromisedRead MoreThe Importance of the Act of Reading† by Paulo Freire essay1318 Words   |  6 Pagesreading about the Indian wedding letter, and vise versa when the Indians read about the American wedding and Indian wedding. The conclusion of this study is that reading is not just a linguistic skill, but involves transliguistic knowledge beyond the abstract sense of words (Hirsh 294-295). Americans had an easier time reading about the American wedding because the topic was familiar to them especially since it was within their culture. However, when it came to reading about the Indian wedding, the accuracyRead MoreLiterary Theories And Literary Criticism1318 Words   |   6 Pagesâ€Å"Language is a system of signs, and words only have meaning because of the contrast between these signs†. Ferdinand de Saussure. †¢ Critical analysis of philosophical as well as literary language that emphasizes the core mechanisms of language and abstract systems, interpersonal quality of meaning and the expectations contained in forms of expression. †¢ Represents the meaning of a text by exposing the imaginary contradictions as well as internal oppositions – showing that these foundations are complex

The Works of Tyler Perry and Spike Lee Essay Example For Students

The Works of Tyler Perry and Spike Lee Essay Despite any biased opinions, there really is no denying that both Spike Lee and Tyler Perry make great movies. Their fame and popularity of their continual movie success is enough to know that both men are talented in their line of work. Both of these film-makers create movies that dominate more toward the black culture of Americans. Thats not to say that caucasian or any other race doesnt watch or enjoy their movies. In terms of representing blackness and black people in general, I believe Tyler Perrys body of work does a better job than Spike Lee. Even though Spike Lees work is similar in the sense of Perrys work, in that he focuses towards black audiences, I just prefer Perrys style over Lees. Throughout the paper I will touch on secondary opinions of criticisms against the two film-makers and why those particular sources conceived their opinion. After the readings and audio for this week, I never knew about the rivalry between Perry and Lee. It was obvious that both of their work was aimed more toward black audiences, but Im now aware that they each have different styles and opinions in how they portray their work. A big impact of Perrys work is the character of Madea that he has developed through so many of his films. Madea is Perry dressed in drag as an older-aged black woman. Madea is meant to be the character of a strong and independent black woman, but the audience still perceives her as funny and entertaining. Lees movies, while still deeming toward a black audience, dont have a particular character involved throughout, but I would infer that the theme of a majority of his movies steer towards having a black man against all odds. Unfortunately, it wouldnt be entertainment without drama throughout the industry. Both Perry and Lee have some harsh feelings towards one anothers work. Lee once referred to Perrys work as buffoonery. ? Lee doesnt hold his feelings in towards Perrys films and the Madea character and the stereotypes he feels Perry wrongly depicts in his films towards blacks. Perry responds to Lees criticisms with disbelief and profanity towards Lees comments of his work. As I have stated before, in a broad sense, both Perrys and Lees work is aimed towards black audiences. In a deeper sense though, I believe both are aimed towards a more specific type of black audience. After watching countless Tyler Perry movies, where Madea was the main theme, I would infer that his movies are aimed more toward black women. Since Madea is meant to be a strong and independent black woman, more women can relate to her character compared to men. The greatest criticism that secondary material has for Madeas character is that she is represented as the stereotypical black mamie. These critics believe that that stereotype negatively reflects peoples judgement on the race. Tyler Perry movies as a whole though play more towards black families and people of all ages, including more teenaged young-adults. Maybe its just the humor in Perrys movies, but when I think of a Tyler Perry movie, I think of families watching it together. I trust that Perry knows what sells in terms of entertainment, and if hes able to make those people who support his films to keep coming back with the comedy of his work, then he is accomplishing something decent towards representing a success of celebrating blackness. Spike Lee movies on the other hand, play more towards black males. One movie in particular that I can use as an example, is Lees movie Malcom X, which is a biographical drama about the famous African-American human rights activist, Malcom X. I realize that black women may be interested in Lees movie just as much black men, but in general, black men are more intrigued as the audience. Spike Lee movies are also meant for a more independent and an adult black audience compared to Perry films. I say this because I think of Lees movies to be more mature and deeper in context with his screenwriting. In general, Perry creates movies that are comedies, whereas Lee creates movies that are dramas. As the audicene of the movie, its important to remember that a movie is more than just sitting down and watching it for a couple hours, but rather that the film-makers (Perry and Lee), have purpose behind the films that theyve created and also that theyre attempting to accomplish something within their work. Both film-makers are attempting to celebrate blackness within their films. I say this because both Perry and Lee make films that are aimed toward black culture and the influence that the black race can watch and relate with. Movie Overview - Collateral EssayAnother topic we discussed on Lees film was the issue of sexism in the movie and the opinions of if it were demonstrated throughout the story. Being a woman myself, I believe sexism was an underlying topic in this particular film. The movie seemed that the male was the dominant force and that the young-women were the accessory to the young men. An example of where it was obvious was after the boys party, one of the female characters asked if they should clean up the house just like they always do for the males. It brought me back to the past discussion of feminism and how women are assumed to being beneath a male. Cobb and Jackson criticized Lee in Fight the Power! The Spike Lee Reader, by calling Lee an auteur. Auteur: a film director whose personal influence and artistic control over his films are so great that he may be regarded as their author ? (Cobb and Jackson). Another criticism that Cobb and Jackson had against Lee was that his films are recognized for their explicit sexuality and sexism ? (Cobb and Jackson). An example from School Daze was the particular scene where the female character licked down the male characters hair; which demonstrated branding within the greek-life and sexism against women. Another critic, Lubiano, had in his article: Compared to What was Lees presence can overshadow, or make difficult other kinds of politically engaged work. Which I later read that it was particularly a concern of the black cultural production in film-making. Another criticism I liked that Lubiano mentioned was Lee sees his cultural mission as being a voice for the real ? (Lubiano). I inferred that Lubiano meant exactly what I was thinking as I was criticizing Lees films myself. What I mean by that is how I feel that Lee has a very arrogant complex when creating his movies because he feels that there is only his opinion of blackness, which is to be powerful, deep, and almost masculine. What I believe Lees idealogical stance is after viewing School Daze is that audiences of both genders and all races need to wake up to the larger issue and push away from their own ignorance to be conscious of social justice in the African-American culture. Through critical analysis of these two film-makers, Perry and Lee undoubtedly create influential African-American based films. With Lee creating films that introduce a distinct, historicized, African-American point of view that reference actual historic or contemporary events. Whereas, Perrys films introduce a more comedic and family approach toward an African-American point of view. I stated that I personally enjoy Perrys approach toward film-making more than Lee, but I do also respect Lees approach towards bringing out real-life themes in the black culture. The criticism that I take away from Lees style is the way in which he lets the male characters dominate, and how lack of womens power or influence is depicted. Even though Perrys films seem to stereotype the culture of African-Americans, I believe it still depicts the strength that the race possesses in real life. Madeas character represents someone who is independent, with wisdom, genuine love, and a strong backbone of beliefs that is capable of depicting the race as a whole. I dont believe that Madea only represented the women in the African-American culture, but the males as well. What I believe makes both Perry and Lees visions so different is the background of their upbringings. I believe they were each inspired by their own personal experiences when creating the ideas in their films. Thats not to say that one or the other is right or wrong in the way they represented blackness within their work, but its important to realize the issues and influence theyre attempting to accomplish out to the audience. Works Cited: Als, Hilton. Mamas Gun: The World of Tyler Perry.   The New Yorker, April 26, 2010. Cobb, Jasmine Nichole and John L. Jackson. They Hate Me: Spike Lee, Documentary Filmmaking, and Hollywoods ËÅ"Savage Plot.   In Fight the Power! The Spike Lee Reader, edited by Janice D. Hamlet and Robin R. Means Coleman, 251-72. New York: Peter Lang, 2009. Lubiano, Wahneema. But Compared to What? Reading Realism, Representation, and Essentialism in School Daze, Do the Right Thing, and the Spike Lee Discourse.   In The Spike Lee Reader, edited by Paula J. Massood, 30-57. Philadelphia: Temple University Press, 2008

Novotel Back Ground Essay Example Essay Example

Novotel Back Ground Essay Example Paper Novotel Back Ground Essay Introduction Novotel Hotel Background Novotel Novotel is one of a number of hotel chains owned by the French hotel group Accor. Novotel hotels are found throughout the world. Novotel has taken comprehensive steps to prove its commitment to the environment. In July 2007 it signed a partnership agreement with EC3 Global, to provide Green Globe certification. Novotel: the brand that respects the environment. Since its creation 40 years ago, the chain has evolved, anticipated its clients’ expectations, and introduced innovations regarding well-being, comfort and sustainable development. Concern for the environment is part of Novotel’s DNA. The brand is pursuing its long-range commitment within the framework of the Accor Group’s Earth Guest program. It is focusing on three areas of endeavor: establishing construction standards, ensuring that staff and employees practice sustainable development on a daily basis, and getting hotels guests to feel concerned and involved. To affirm it s operational commitment, Novotel signed a partnership agreement in July 2007 with Green Globe, the international environmental certification program for responsible travel and tourism. Novotel Bangkok on Siam Square The Novotel Bangkok on Siam Square is a 4 star hotel in the vibrant centre of Bangkok. With 429 well appointed rooms, this is the perfect destination for both business trips and holidays. Market Share Guests can relax by pool, in one of our 5 bars, or be tempted by the delicious choices available in our 3 restaurants, while our conference facilities are perfect for meetings and functions. Close to transport, entertainment and shopping, the hotel is ideally located [pic] What is Your Hotel’s Market Share and Market Penetration? Novotel Back Ground Essay Body Paragraphs First there was Occupancy Percentage (Total Rooms Occupied divided by Total Rooms Available for Rent) and Average Daily Rate (Total Rooms Revenue divided by Total Rooms Occupied) as the hotel’s base measurements of success. Then along came RevPar (Total Rooms Revenue divided by Total Rooms Available for Rent). Now that we have grasped the importance of this measurement, we have Market Share and Market Penetration also as a tool to gauge our hotel’s Marketing success. What is Market Share? Market Share is the number of rooms in our hotel as a percentage of the rooms in our hotel’s competitive market set. Market Set is the total number of rooms we are in direct competition with, within our area’s market and/or segment. Assume:We are a full-service, 200-room Holiday Inn. Our Market Set is other full-service hotels that we are in direct competition with–i. e. , Ramada Inn, Hilton Inn, etc. Not included in the market set would be high-end–Hyatt an d Marriott–or the lower end of the market segment of limited-service, such as Super 8 or Motel 6. A survey of the area reveals the total rooms of our competitive Market Set are 1,000. Our Holiday Inn (200 rooms) divided by Total Market Set (1,000) equals our Market Share of 20%. As upper mid-priced, full-service hotels are added or leave our Market Set, or our room count is adjusted, our Market Share percentage will change. The larger the Market Share percentage, the bigger player we are in the market. What is Market Penetration? Market Penetration is the percentage of demand for rooms actually accruing to our Holiday Inn. It is calculated as the ratio between the Total Rooms Occupied in our hotel against the Total Rooms Occupied collectively attributed to our hotel’s Market Set. Assume: |1. Research of our competitive Market Set of |Step One: |1,000 rooms revealed an average aggregate Market|Total Market Set of rooms = 1,000 | |Occupancy of 70%. |Market Occupancy = 70 % | | |365 days = Total Rooms Occupied | | |of the Market Set 255,500 our Market Share = 20% | | |= our goal of Rooms Occupied we should be achieving | | |51,000 | |2. Our Holiday Inn is experiencing|Step Two: | |occupancy of 65%. |Convert our actual occupancy of 65% into | | |47,450 Rooms Occupied. Divide our actual | | |number of 47,450 Rooms Occupied by our goal of| | |51,000 Room Occupied, thus our Market | | |Penetration is 93%. | Not good. We must strive to be equal to or better than our competitors. Market Penetration must be at least 100%, and to be the leader in the Market Set, well over 100%. What is wrong? Location, fixed – no solution, signage may help. Wrong franchise–possible. Wrong data in determining the primary guest market. Lack of marketing dollars to reach that primary market. Lack of management sales effort. Lack of sales tools. Wrong room mix. Old decor. Wrong amenity mix. Unfortunate reputation. The list can go on. However, when certain key wrong s are corrected and the property achieves an occupancy of 82%, the Market Penetration will be 117. 4%, and possibly the leader of the pack! There are hotel management companies requiring a Market Penetration percentage each week from their otels as a measurement of the hotel’s total marketing success. However, month-end monitoring seems reasonable, and we can even enroll in the Smith Travel Accommodations Report (STAR program), which will calculate and track our hotel’s Market Share and Market Penetration each month. To enroll in the STAR program, contact Smith Travel Research, 615/824-8664 begin_of_the_skype_highlighting615/824-8664end_of_the_skype_highlighting, who will need from you: 1. Our list of competitive hotels in our Market Set (STR will obtain the occupancy of these competitive hotels from their parent chains); and 2. Our Total Rooms Available for Rent and Total Rooms Occupied. Star Travel Research will only report the aggregate occupancy of our Market Set. They never release or divulge information on an individual property or chain. If we wish to calculate Market Penetration for ourselves, the key is obtaining our Market Set competitors’ occupancy. In certain cities, the Convention and Visitors Bureau collects the individual property data and disseminates the occupancy in requested Market Sets (not by individual hotels). In other locations, hotels share their occupancy percentages on a nightly and weekly basis. And in other areas, the hotels are fierce competitors and share nothing. If that is our case, then count our competitors’ cars within our Market Set. We used to count closed windows draperies, but with room energy savings techniques, this is no longer accurate. Fellow AAHOA member Tek Chand of Augusta, Georgia, has car-counting down to a science within his portfolio of hotels. He has either the Night Auditor count the competitors’ cars at 10:30 p. m. or the Evening Desk Clerk at the end of the previous shif t. Then the car count (bus = 20 rooms) along with weather and special events, is recorded in his computer. His accuracy and confidence is well documented in that he will retain retired persons to count cars at hotels in various locations for up to a year prior to the building a new hotel and lenders have inquired to him as to hotel market conditions in specific locations. After we have obtained the occupancy data of our competitive Market Set, then we can complete the calculations. Market Penetration graphically tells us how we measure up to our competition regardless of market conditions. SWOT Analysis |S |W |As Novotel belongs to the Accor company , which is a worldwide |Its main source of customers is fixed, most are businessman,high | |organization and has more than 40 years history ,it has an |price result in low flexibility of customers. | |extremely strong brand with lots of loyalty customers and |Its high cost causes limited quantity which means fixed location | |advertising . |that will affect its market share. | |Developing partnerships with major firms ,provide more convience | It’s managed by ACCOR,so sometimes there are conflicts about its | |to the customers. management which affected by Thai policies. | |The reciuitment systerm has been well developted by Accor , it’s | | |more easier to get human resource. | | |The Novotel is supported by Accor which will provided a good | | |financing environment to help Novotel with the economic crisis. | |O |T | |1. Demand between the national and the inbound tourists can be |1, Highly competition. | |easily managed due to difference in the period of holidays. For |In the last three decades, the number of hotel rooms has nearly | |international tourists the peak season for arrival is between |tripled! Thailand also will have to deal with stronger competition | |November to May. |from its neighbors. |2. Take advantage of emerging markets, especially with business |2. Increased staff costs. | |cla ss and mid-priced markets |It’s no wonder that employees represent the biggest portion of a | |3 In the long-term the hotel industry in Thailand has latent |hotel’s operating expenses. | |potential for growth. This is because Thailand is an ideal |3. Political issue | |destination for tourists country |Political unstable make societal turmoil. | | |4. Financial Crisis | | |The financial crisis of 2007 to the present was triggered by a | | |liquidity shortfall in the United States banking system. t. People | | |willing to stay home | | |rather than go travel. | Why we choose to do perceived value of Novotel hotel resorts. We choose Novotel hotel because is the one of the famous hotel in Thailand and Novotel hotel have many chain of hotel within Accor group. Tourists and business travelers is well know about Novotel hotel. Novotel have 395 hotel resorts in 60 countries with 71,872 rooms and employs over 30,000 employees. Novotel hotel involved in the worldwide environm ental and societal certification program Green Globe. Novotel have specious modular services, accommodation and facilities. For example – Free accommodation and breakfast for two children under the age of 16 sharing a room with their parents or grandparents. 50% reduction on a second room to accommodate children aged between 8 and 16, in more than 250 hotels around the world (depending on availability). Welcome gifts, baby equipment available free of charge, play areas, healthy children’s menus, green spaces, swimming pools. References =http://www.watg.com/ data-wpel-link=external rel=nofollow>http://www. watg. com We will write a custom essay sample on Novotel Back Ground Essay Example specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Novotel Back Ground Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Novotel Back Ground Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer